30 and Settling: Need Matchmaker

You are 30. Grow up. Settle down. Your career and your salary are begun. The track of your success has been laid. Pair up. Make love and children.

Thirtysomethings inhabit a unique niche in the dating world. No longer barhopping ravers but not high enough in the job to need a trophy spouse yet, the thirtysomething is like a settler who strikes west, builds a house, and surveys the open land for game. He or she is looking to build a home, a family, even. But the first hen or stag found needn’t be the shot.

Hunting Isn’t Easy

Where does a thirtysomething hunt? It’s not a joke, but it feels like one if you are 30. Caught between two worlds—one practiced and chartered, one un-ventured—the thirtysomething can’t plan his or her Saturday night anymore. The old stomping ground might resent or snicker at the real, live adult in their midst. The church ladies and deacons at bingo might not appreciate the hipster tattoo on your neck.

The Local Custom is Matchmaking

The matchmaking industry makes a good deal of its money from thirtysomethings. From singles mixers and speed dating to online dating services and matchmaking consultants, the industry caters to the need of thirtysomethings: the need to shop, but quickly, for the right match.

Luckily, the industry does well in the thirtysomething market because it serves it well. Time and some seriousness are crucial to the 35-year-old dater. Golden years are coming along soon enough, and you need a past with someone to share and reminisce over. Dating services bring the like-minded together with efficiency and accuracy. The shot in the dark that hunters had is rescued by a light switch.

Thitysomethings use dating services with great success. Beyond finding their brides and grooms among a world rather than in the limited space of their lives, they are able to network worldwide through their dating experiences. Though the bingos halls are not calling yet, Saturday nights are easier planned than before now for thirtysomethings. And when they do call to us, from wherever they call to us, the bingos halls will be a friendlier transition with our friends.